Connecting people, to place.
Welcome to Polka Dot Property
A small but mighty marketing consultancy established to support the property industry and help developers of all sizes create real connections with their future residents.
We support our clients through proven strategies, designed to identify audiences, create appeal, and build strong, resilient communities.
We care about how people live, and the positive impact that the property industry can have on the lives of residents. We’re proud to align ourselves with developers, builders and creative agencies who are focused on the betterment of the communities they deliver.
Past Projects
ASSEMBLE4 Ballarat St. Brunswick
4 Ballarat St. launched in May 2021. The strategy was designed to generate a high quantum of leads in a short timeframe, then shift focus to lead qualification and apartment selection. This approach drove urgency and led to a sell-out of the first release (45% of the building), within the first 48 hours.
This work was completed when Rebecca was employed by Assemble, as their Director of Relationships and Marketing.
Build to Rent to Own – 171 apartments.
Photo credit: Assemble
SATTERLEY PROPERTY GROUP Arcadia, Officer
Following Satterley’s acquisition of Arcadia from Development Victoria, a marketing strategy was developed which recommended that the project was repositioned and rebranded. An important part of the strategy was to cultivate strong engagement with existing residents and the local community. When relaunched, Arcadia become one of Satterley’s fastest selling projects, with a highly engaged and participatory community.
Rebecca managed the sales and marketing of this project, when she was employed by Satterley as their State Sales and Marketing Manager.
Residential Community – 1,760 lots
Photo credit: Satterley
SATTERLEY PROPERTY GROUP Upper Point Cook, Point Cook
Upper Point Cook was launched in 2014, and marked a shift in the residential market, as one of the first projects to experience camp-outs from future residents vying for land. The momentum continued and set the project up for ongoing success. The award-winning project sold out within six years, with a sales rate twice what was budgeted for in the project feasibility.
Rebecca managed the sales and marketing of this project, when she was employed by Satterley as their State Sales and Marketing Manager.
Residential Community – 1,865 lots
Photo credit: Satterley
STOCKLAND Tooronga, Glen Iris
Tooronga was reimagined with a new brand and identity, revised mix and apartment layouts and relaunched to the market in 2009. This shift in strategy resulted in 95% of apartments being sold prior to practical completion. A true mixed-use project, Tooronga included residential, retail and commercial.
Rebecca managed the marketing of this project, when she was employed by Stockland as their Project Marketing Manager – Apartments.
Mixed use – 297 apartments, across two buildings.
Photo credit: MDG Landscape Architects
ASSEMBLE4 Ballarat St. Brunswick
4 Ballarat St. launched in May 2021. First release (45%) sold out on release weekend
Build to Rent to Own – 171 apartments.
Rebecca managed the sales and marketing of this project when she was employed by Assemble.
Photo credit: Assemble
SATTERLEY PROPERTY GROUP Arcadia, Officer
Residential Community – 1,760 lots
Rebecca managed the sales and marketing of this project when she was employed by Satterley.
Photo credit: Satterley
SATTERLEY PROPERTY GROUP Upper Point Cook, Point Cook
Residential Community – 1,865 lots
Rebecca managed the sales and marketing of this project when she was employed by Satterley.
Photo credit: Satterley
STOCKLAND Tooronga, Glen Iris
Mixed use – 297 apartments, across two buildings.
Rebecca managed the marketing of this project when she was employed by Stockland.
Photo credit: MDG Landscape Architects
